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n8nCase study

Dental Lead Triaging CRM Sync

Dental consultation triage workflow that watches new Google Sheets form submissions, validates and formats lead data, routes high-value cases like veneers and implants through HubSpot contact and deal creation, sends standard cases to HubSpot contact creation and Slack intake, logs invalid submissions to a backup sheet with an admin alert, and catches API failures with a Slack error report.

n8n · workflow canvasproduction build
Dental Lead Triaging CRM Sync workflow

Context

A dental practice needed a reliable way to triage incoming consultation leads, separate high-value cosmetic and implant cases from standard inquiries, and keep admins informed when submissions were incomplete or when API calls failed.

Approach

Built a two-part n8n workflow system with a Google Sheets intake trigger and a separate API failure error trigger. The main flow validates required fields, formats the patient name and lead data, branches by primary dental concern, creates HubSpot contacts and deals for high-value leads, routes standard leads to HubSpot contact creation and Slack intake, logs invalid submissions to a backup Google Sheet, and sends Slack notifications for priority, missing-field, and operational events.

Architecture

Workflow 1
  1. Smile Consultation Submission (Google Sheets)
  2. Set: Validate & Format Lead Data
  3. If: Required Fields Valid?
  4. No: Sheets: Log Error — Missing Fields + Slack: Missing Fields — Admin
Yes
  1. Switch: Route by Primary Concern
  2. High Value: HubSpot: Create High Value Contact
  3. HubSpot: Create Veneer/Implant Deal
  4. HubSpot: Associate Deal to Contact
  5. Slack: Priority Alert — High Value Lead
Standard
  1. HubSpot: Create Standard Contact
  2. Slack: Standard Lead Intake. Workflow 2: Error Trigger: Catch API Failures
  3. Slack: Post API Failure to Admin

Results

~4 hrs/weekLead intake time saved
Hours → minutesHigh-value case response time
Reduced ~90%CRM data entry errors