Make.com automation that captures Typeform leads, scores and classifies them by priority, auto-creates HubSpot Contact and Deal records, and dispatches real-time Slack and email notifications, eliminating manual CRM entry and ensuring high-value leads are instantly surfaced to the right team members.
Make · workflow canvasproduction build
Context
The Staged Space team manually reviewed Typeform submissions, assessed lead quality, entered contact and deal data into HubSpot, and followed up with internal notifications a slow, error prone process that risked high priority leads being missed or delayed.
Approach
Built a Make.com scenario that watches for new Typeform responses, normalizes and scores lead data, routes submissions through a priority-based CRM router, auto creates HubSpot Contact and Deal records on each path, dispatches tiered Slack and email notifications to relevant team members, and surfaces Slack error alerts on any failed CRM operations.
Architecture
Typeform trigger
Prepare Lead Data (normalize + score)
CRM Router
High priority path: HubSpot Contact creation
HubSpot Deal (high priority)
Notification router
Slack + Email (high prio)
Standard path
HubSpot Contact creation
HubSpot Deal (standard)
Notification router
Slack + Email (standard)
Error handlers: Slack alerts on Contact or Deal failure (both paths)
