Back to work
n8nCase study

Automated Event Lead Routing

Real-time event inquiry routing system that scores leads, creates Trello cards, posts confirmed leads to Discord, and sends VIP alerts to Gmail — while logging failed card creations for manual recovery.

n8n · workflow canvasproduction build
Automated Event Lead Routing workflow

Context

Event teams needed a fast way to capture inquiries, score them, create pipeline cards, and surface VIP opportunities without manually checking every submission or losing failed Trello writes.

Approach

Built two connected n8n workflows: the main flow parses and scores event inquiries, replies immediately to the submitter, creates a Trello lead card, posts successful leads to Discord, branches VIP leads to Gmail, and logs failed card creations to Google Sheets; a separate error monitor sends system admin alerts to Discord.

Architecture

  1. Webhook POST (event inquiry)
  2. Parse + score lead
  3. Webhook response
  4. Trello create lead card
  5. Failed: Google Sheets log + Discord error alert
Created
  1. Discord post
  2. VIP check
  3. VIP: Gmail alert
Non-VIP
  1. end
  2. Error Trigger
  3. Discord system admin alert

Results

~3 hrs/weekLead intake time saved
Under 1 minuteVIP lead alert time
0% (logged for recovery)Failed card creations lost