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Salon Review and Referral Sync Automation

Automation that captures salon feedback from Google Forms in real time, formats the timestamp, routes submissions by star rating, appends promoters (4–5 stars) to a Testimonial sheet and sends Slack notifications, appends detractors (1–3 stars) to an Urgent Follow-Up sheet and sends Gmail alert emails, stops further processing with Break nodes after each path, and sends an admin Gmail alert on form errors.

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Salon Review and Referral Sync Automation workflow

Context

A salon needed to capture Google Forms feedback in real time, celebrate positive reviews with the team via Slack, and respond quickly to low-rating submissions with urgent follow-up tracking and email alerts.

Approach

Built a Make scenario that watches Google Sheets for new form responses, formats the response timestamp, routes by star rating into promoter (4–5) and detractor (1–3) paths, appends promoters to a Testimonial sheet and sends Slack notifications, appends detractors to an Urgent Follow-Up sheet and sends Gmail alert emails, uses Break nodes to stop further processing after each path completes, and includes an error path that sends an admin Gmail alert when the form trigger encounters an error.

Architecture

Trigger
  1. Google Forms (Watch Responses)
  2. Format Date/Time
  3. Route By Star Rating
  4. Promoter (4 or 5): Google Sheets: Append Row (Testimonial)
  5. Slack Notification (Promoters)
  6. Break
Detractor (1, 2, or 3)
  1. Google Sheets: Append Row (Urgent Follow-up)
  2. Gmail: Send Alert Email (Detractors)
  3. Break
Form Error
  1. Alert Admin on Form Error (Gmail)

Results

~2 hrs/weekReview follow-up time saved
Days → minutesDetractor response time
Automatically, zero missedTestimonials captured